Celebrities launching their own clothing and perfume ranges really does get me flustered, especially when people flock to buy these products. However, upon discovering this morning that, Jane Packer, one of the most accomplished British floral designers of the present time will be launching her own perfume range this October, I thought I would have the same old feelings I usually do on this issue. Although, I was pleasantly surprised to find myself congratulating the floristry icon on such an achievement. Its not a new idea but it certainly is a first for the floristry industry.
I applaud her for creating a product that fits a market/industry that she has much experience in. Floral perfumes are a fantastic add on product for a florist. . . who wouldnt want to recieve a beautiful bouquet of flowers accompained by a perfume made by people in the know. It seems to me that the A- list stars drum up these product ranges only for more publicity and to keep their 'disciples' following their every move. Where's the individuality in smelling and looking like Britney Spears or Victoria Beckham. . . .
Link to the article on Professional Florist newsletter. http://www.professionalflorist.co.uk/article-210-jane-packer-launches-fragrance-collection/
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