Guest Speakers

Today we were visited at college by Philip Wolf ( former Writtle student) and Caroline Marshall - Foster (publisher of Florist & Wholesale Buyer magazine) who both gave talks on the floristry industry and their own personal career journey's.  Both talks were throughly enjoyable and motivating but with a few industry home truths thrown in, such as the need for florists to increase their level of creativty  to compete against the economic downturn and the dreaded supermarkets!! Regarding Supermarkets, Caroline, made a very valid point about Supermarkets not being so much the enemy. They are when it come to price competition perhaps, but the supermarkets have promoted flowering buying to the consumer . . and not just at special occasions but as part of the every day shopping. Food for thought . . .